Hello, fellow email lover! Joe Brown here - founder of Inbox Inspiration.
You signed up just in time. I was reading about the “primacy effect” and it’s the perfect way to think about welcome emails (our favorite).
The 'primacy effect' means that you remember the first thing in a list better than the things that follow.
First impressions last.
In email marketing, the 'welcome email' holds the role of making an impactful first impression.
So what would I like you to know first?
That I’m glad you are here. And to make sure, the algorithmic gods of email know that too, could you send a quick response to this email? A simple "Hello" or "Got it, Joe!" really does wonders in ensuring you'll never miss our Thursday email inspiration.
Every Thursday, you’ll receive a list of the 5 best emails I’ve discovered that week. Curated, analyzed, and hand-picked just for you among 10K+ other emails.
You’ll get a quick analysis of why we love each email and get to meet the people (and brands) behind the magic 🪄
So, as a welcome to Inbox Inspiration and an intro to our format - let’s dive into 5 of my favorite welcome emails.
With enough care, a welcome email can become your best ally in retaining existing subscribers and driving conversions long-term.
#1 - Board not bored
What I love: Miro doesn't just introduce their brand; they invite immediate engagement from their users by pulling in a well-organized illustration of their actual product.
The 'Start creating' call-to-action is clear and bright, promising a seamless transition from introduction to interaction. Then it strides right into 3 simple steps, including links to templates that can be created in one click.
Copy highlights: ✧ “Welcome on board” is just perfect 👏 ✧ “Kick off your next big idea in less than 1 minute” makes the (typically long) task of getting started sound easy.
#2 - Excelsior!
What I love: Miss Excel kicks off with a personal touch, greeting us like an old friend and then telling us exactly what to expect each week.
Her audience was born from quick, actionable Excel lesson videos on TikTok and she carries that over into her messaging. In just a hair over 500 characters, she nails a cozy blend of Excel wizardry and entrepreneurial pep talk.
The clever prompt to pick a side in the 'VLOOKUP vs. XLOOKUP' battle doesn’t just get that coveted email reply; she’s bound to have gotten plenty of people fired up about the topic.
Copy highlights: ✧ “Keep Excelerating” is my new favorite sign-off example
#3 - Hands-free for all
What I love: Ecomm is tough. Attention spans are lower than ever and shoe brands are a dime a dozen.
Kizik knows their target market and they stepped up. If you have less than 5 seconds to convince someone you have the right product for them, the "Easiest Shoes You'll Ever Put On" accompanied with a simple GIF is the perfect way to grab their attention.
Big, bold text. Simple design. I only wish they added a CTA right below the shoe because I was ready to buy (but still did).
Copy highlights: ✧ “Hands-free for all” - this doubles as a highlight of their new kid’s shoe line!
What I love: YASSSletter started off strong with an almost cold-email-like subject line tied to their reply request. Instead of using the boilerplate “Welcome to (brand name),” they used this opportunity to get the convo started by asking for a reply.
Encouraging replies to welcome emails builds subscriber engagement, improves email deliverability, boosts open rates for future emails, and allows you to personalize content later for subscribers.
This is something a lot of newsletter operators stick to in their tactics. I think SaaS and other categories could learn a lot from
#5 - Appeal to the senses
What I love: Alltrails never fails. A picture is truly worth a thousand words in email.
Along with bright faces, nostalgic scenes, and a quiet trail in a popular park (lucky), they clearly explain their features in this welcome email in just a few words - plan, live, and share.
Check out the full email to see it in all its glory.