What I love: Courtside's email hits a home run with its nostalgic nod to the spooky season. The playful use of childhood Halloween photos from the team stirs up warm memories, turning a simple vote into a shared trip down memory lane.
The bold "SPOOKY SEASON is here..." header sets the festive tone, while the "CAST YOUR VOTE" CTA button is a clear, engaging call to participate.
What I love: Drake's and HODINKEE have teamed up to toast to timeless style, and this email captures the celebratory spirit with finesse.
1 image, 5 words, 1 button. This is my favorite minimalist email because it’s still everything they needed to say and nothing more.
The photography is more than an image; it's a narrative, inviting us into a moment of camaraderie and luxury. They’ve included what we can only assume are the actual pieces from the collection, and the short but sweet "Capsule Collection Launching November 2nd" is a masterclass in creating buzz—simple, direct, and sparking curiosity.
What I love: DSW's email is a great GIF-based showcase of Nike's latest offerings, with a crisp, high-contrast design that demands attention. "NEW. NIKE. NOW." delivers the punchiness their emails need (I just said “punchiness”, yes).
The layout is a smart play of black and white against vibrant imagery, making the 'Shop Nike' CTA an irresistible jump into action. It’s less of a sales pitch, more of a style drop.