I’m now up to 10K+ emails curated over the last few weeks! And today's emails are unique.
Let's unpack a couple of standout email designs from the last few weeks.
#1 - Sneak Peek Excitement
What I love: CALPAK's ticking down to Black Friday and bringing that thrill of mystery boxes to your inbox. They dish out a duffel at a deal and hide the rest behind a curtain of mystery. You click, you see, you snag – email marketing that’s part game, part giveaway, and all excitement.
Whether you’re interested in buying or not, you’re bound to click.
What I love: Highsnobiety gives us a Pixar lamp and a whiff of animation history, and suddenly, we're all ears—and eyes. It’s a tease, a one-image story, and a nudge towards their app. This email's about sparking curiosity, then making you tap to get the full tale.
The minimalist text "Dropping Tomorrow via our iOS app" paired with a call-to-action button doesn't just inform; it entices. It's a seamless blend of storytelling and marketing that captures attention and imagination.